![]() ![]() These can be very satisfied and loyal users. ![]() There are a lot of these users because of the low entry point. They might have simple calendar needs, or they may have more complex calendar needs but have another app that is currently viewed as satisfactory. This user segment is not likely to pay for an app if a similar one is available for free. These are people who downloaded Pocket Informant almost exclusively “because it was free”. In the comments, please tell me if you agree with these personas, and or what other insights you might be able to add to this discussion. For the purposes of this discussion (and through some help from blog comments) we are going to call these 4 segments: Power Productivity Users, Casual Users, Curious Users, and the Anti-Subscription users. I’ve tried to simplify that to four as of right now just for the sake of clarity. How can the same pricing structure be perceived so differently by different people?Īfter a lot of thought I believe we have so many different types of users that we have a larger number of market segments than we might have realized previously. Many people think that Informant is a great value at $25/yr and are happy to pay a subscription and others think we have lost our minds and will soon be out of business because we have made a terrible mistake. ![]() We have been receiving a lot of feedback about pricing and it really has been across the board. Why did we make changes to pricing? (check out this previous blog post) As always, our goal is to be as open as possible about our thoughts, but we’re not making any commitments so please take that into consideration. So, this blog post is intended to address a few questions, present a few ideas, lay out a few of the pricing challenges that we face and to gather some feedback about user personas that might help us make better pricing decisions. ![]() Pricing is one of those things that is incredibly difficult to get exactly right: charge too little and you go out of business charge too much and you can’t grow. The feedback we have received has been very helpful, even though not all of its positive. gtdjediThe rest of the network ClosingWe thank you all for listening and remember, with a little training, anyone can be on their way to becoming a GTDJedi.We have been having a lot of discussions with users regarding the new subscription and the pricing with which we launched Informant 5. GTDJedi Show NotesEpisode #: 15Date: 04/26/16Hosts: Clay Russell, Jerry Goldbaum & Timothy Broder Jedi Tricks from Around the Web (check out our website for links to all these GTDJedi Tricks)21 iPhone Keyboard Tips by Rene RitchieThe 2016 Omnifocus Setup & Workflow by Johnny ChaddaHow to Access Google Drive Files Faster with Launch Center Pro by The App FactorIf you, our listeners, have at trick you would like to share with us, simply tweet us Big Discussion Note Management & OrganizationWhat kind of notes go where: images, text, bookmarks, photos?Will we see services eventually go away as native solutions become more complete?The importance of syncing and sharingNote Widgets: Do you use them? Which ones & how? Jedi Weapons of Choice Clay - Evernote, Apple Notes, DraftsJerry - Apple Notes, Microsoft OneNoteTim - Mid Evernote to Apple Notes convert, Editorial Bantha Fodder (apps deleted from our devices)Clay - MiitomoJerry - Microsoft Hub KeyboardTim - Firefox How to Reach UsWhere you can reach the GTDJedi OrderClay - Jerry - on twitter, blogs on Tim - ClosingSubscribe and reviewPatreon (/tekside)Contact website, productivity tips, etc. ![]()
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